Wednesday, July 12, 2017, marked a historic day for the people of Jacksonville, FL. The first medical marijuana dispensary opened in the city and ushered in a new era for the state. At least, that is the hope of the 70+% of people who voted for medical marijuana in Florida.

Truelieve, who run 7 other dispensaries in the state, with another 18 planned according to their website, own the dispensary on Jacksonville’s southside. Kim Rivers is the company’s CEO and released this statement on Tuesday, July 11, 2017:

“We have many patients in the greater Jacksonville area, so we’re excited to open our first dispensary in this corner of the state,” said Rivers. “Continuing to open dispensary locations ensures faster delivery times and increases patient access, which has always been our mission.”

The company sells high-THC and low-THC medical cannabis products. The dispensary sells capsules, tinctures, creams, nasal spray, tinctures, and a variety of forms for cannabis product.

What you will find noticeably absent from the shelves and glass cases is smokeable marijuana, the leafy nugs we are all familiar with. In June, the Florida Legislature passed a medical marijuana bill, after coming back for a special session, that banned smokable marijuana. This has resulted in lawsuits by some of the bigger players in the industry, like Orlando lawyer, John Morgan.

As the fight continues for smokable marijuana, companies like Trulieve are excited to get involved in this industry and take advantage of the huge market potential that comes with medical cannabis. In other states, this new industry has created plenty of wealth and the Florida market is poised to be one of the largest.